University of Pennsylvania Finding Aids

The records fall into three major categories, and a fourth category containing a small amount of historical material: (1) Ladies' Home Journal, circa 1887-1946: correspondence (principally with editor William V. Alexander), financial records, and a small amount of historical material related to the publication; (2) Division of Commercial Research, Advertising Department, circa 1911-1960: research reports, speeches, and statistical studies directed by Charles Coolidge Parlin, his associates and successors, such as Henry Sherwood Youker; (3) Serials, circa 1913-1957: in-house publications of the Curtis Company; and (4) Historical material, scrapbooks, and memorabilia.