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Franklin Record - Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

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Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

Author/Creator:
Mahajan, Vijay.
Publication:
Upper Saddle River, N.J. : Wharton School Pub., c2009.
Format/Description:
Book
xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.
Subjects:
Investments, Foreign -- Africa.
International business enterprises -- Africa.
Africa -- Commerce.
Africa -- Economic conditions.
Contents:
Baking bread in Zimbabwe
Africa is richer than you think
The power of Africa two
Harnessing the Hanouti: opportunities in organizing the market
Building Mama Habiba an ice factory: opportunities in infrastructure
Running with the cheetah generation: opportunities in Africa's youth market
Hello to Nollywood: opportunities in media and entertainment
Coming home: opportunities in the African diaspora
Conclusion: Ubuntu market.
Notes:
Includes bibliographical references (p. 221-237) and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Edward Giera and Kimberly Hirschman Fund.
Contributor:
Edward Giera and Kimberly Hirschman Fund.
ISBN:
0132339420 (hbk. : alk. paper)
9780132339421 (hbk. : alk. paper)
OCLC:
213765772
Web link:
The Edward Giera and Kimberly Hirschman Fund Home Page
The Edward Giera and Kimberly Hirschman Fund Home Page  Bookplate

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