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Franklin Record - Customer centricity [electronic resource] : what it is, what is isn't, and why it matters.

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Customer centricity [electronic resource] : what it is, what is isn't, and why it matters.

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Author/Creator:
Fader, Peter.
Publication:
Philadelphia : Wharton Digital Press, c2011.
Series:
Wharton executive education essentials
Format/Description:
Book
1 online resource.
Subjects:
Customer relations -- Management.
Notes:
Title from digital title page (viewed on Nov. 2, 2011).
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Local notes:
Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.
Contributor:
ebrary, Inc.
Charles R. Anderson Endowment Fund.
ISBN:
9781613630082 (electronic bk.)
Publisher no.:
99947572958
Web link:
The Charles R. Anderson Endowment Fund Home Page
The Charles R. Anderson Endowment Fund Home Page  Bookplate

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