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Franklin Record - Identifying hidden needs [electronic resource] : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners.

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Identifying hidden needs [electronic resource] : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners.

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Author/Creator:
Goffin, Keith.
Publication:
Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010.
Format/Description:
Book
1 online resource (xxiv, 261 p.) : ill.
Subjects:
New products -- Marketing.
Strategic planning.
Contents:
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED
PART II: TRADITIONAL MARKET RESEARCH METHODS
PART III: INNOVATIVE MARKET RESEARCH METHODS
PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.
Notes:
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Description based on print version record.
Local notes:
Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.
Contributor:
Lemke, Fred.
Koners, Ursula.
ebrary, Inc.
Charles R. Anderson Endowment Fund.
Other format:
Print version: Goffin, Keith. Identifying hidden needs.
ISBN:
9780230294486 (electronic bk.)
0230294480 (electronic bk.)
9780230219762
0230219764
9786612998201
Publisher no.:
99947726137
Web link:
The Charles R. Anderson Endowment Fund Home Page
The Charles R. Anderson Endowment Fund Home Page  Bookplate

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