Franklin: Record - By the numbers : benchmarking study on healthcare marketing, communications and strategic planning.

Franklin: Penn Libraries Catalog

Main Content

By the numbers : benchmarking study on healthcare marketing, communications and strategic planning.

Edition:
2nd ed.
Publication:
Chicago, IL : Society for Healthcare Strategy & Market Development of the American Hospital Association, c2008.
Format/Description:
Book
34 p. : ill. ; 28 cm.
Subjects:
Health services administration -- United States.
Strategic planning -- United States.
Medical care -- United States -- Marketing.
Notes:
Title from cover.
Local notes:
Acquired for the Penn Libraries with assistance from the Class of 1932 Fund.
Contributor:
American Hospital Association. Society for Healthcare Strategy and Market Development.
Class of 1932 Fund.
ISBN:
0980029007 (pbk.)
9780980029000 (pbk.)
Web link:
The Class of 1932 Fund Home Page
The Class of 1932 Fund Home Page  Bookplate