Franklin: Record - The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / Ray Poynter.

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The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / Ray Poynter.

Online

Restricted for use by site license.
Author/Creator:
Poynter, Ray.
Publication:
Chichester, West Sussex, U.K. : Wiley, 2010.
Format/Description:
Book
1 online resource (xix, 441 p.)
Subjects:
Marketing research.
Social media.
Internet searching.
Contents:
Machine generated contents note: Contents
Foreword
By Finn Raben
Introduction
PART I
Online Quantitative Survey Research
1 Overview of Online Quantitative Research
2 Web Survey Systems
3 Designing Online Surveys
4 Working with Panels and Databases
5 Running an Online Survey and Summary
PART II
Qualitative Research
6 Overview of Online Qualitative Research
7 Online Focus Groups
8 Bulletin Board Groups and Parallel IDIs
9 Other Online Qualitative Methods and Summary of Online Qualitative Research
PART III
Social Media
10 Participatory Blogs as Research Tools
11 Online Research Communities/MROCs
12 Blog and Buzz Mining
13 Other Social Media Topics and Summary
PART IV
Research Topics
14 Specialist Research Areas
15 Website Research
16 Research Techniques and Approaches
17 The Business of Market Research
PART V
Breaking News!
18 NewMR
19 Trends and Innovations
20 An Overview of Online and Social Media Research
Glossary
Further Information
References
Acknowledgements.
Notes:
Description based on print version record.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Local notes:
Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
Contributor:
ebrary, Inc.
Simon Nelson Patten Fund.
Other format:
Print version: The handbook of online and social media research.
ISBN:
0470972335 (electronic bk.)
9780470972335 (electronic bk.)
Publisher no.:
99948542813
Web link:
The Simon Nelson Patten Fund Home Page
The Simon Nelson Patten Fund Home Page  Bookplate