Franklin: Record - Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton.

Franklin: Penn Libraries Catalog

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Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton.

Online

  • Table of contents only
    http://catdir.loc.gov/catdir/toc/ecip0828/2008040502.html
  • Table of contents
    http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017543939&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author/Creator:
Sexton, Donald E., 1943-
Publication:
Upper Saddle River, N.J. : FT Press, c2009.
Format/Description:
Book
xx, 344 p. : ill. ; 24 cm.
Subjects:
Marketing -- Management.
Economic value added.
Contents:
Marketing and financial performance
How CVA affects financial performance
CVA over time
Perceived value
Costs
Managing CVA
Managing CVA over time
Utilizing CVA for strategic decisions
Utilizing CVA for marketing program decisions
Building the marketing accountability scorecard
Organizing to manage CVA.
Notes:
Includes bibliographical references (p. 311-328) and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
Contributor:
Lippincott Library Book Endowment Fund.
ISBN:
0136043321 (hbk. : alk. paper)
9780136043324 (hbk. : alk. paper)
Web link:
The Lippincott Library Book Endowment Fund Home Page
The Lippincott Library Book Endowment Fund Home Page  Bookplate