Franklin: Record - Inside the mind of the shopper : the science of retailing / Herb Sorensen.

Franklin: Penn Libraries Catalog

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Inside the mind of the shopper : the science of retailing / Herb Sorensen.

Author/Creator:
Sorensen, Herb, 1944-
Publication:
Upper Saddle River, N.J. : Wharton School Pub., c2009.
Format/Description:
Book
xix, 227 p. : ill. ; 24 cm.
Subjects:
Retail trade.
Consumer behavior.
Marketing.
Stores, Retail -- Design and construction.
Contents:
The quick trip : eighty percent of shopper time is wasted
Three moments of truth and three currencies
In-store migration patterns : where shoppers go and what they do
Active retailing : putting products into the path of shoppers
Brands, retailers, and shoppers : why the long tail is wagging the dog
The quick trip paradox : an interview with Unilever's Mike Twitty
Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland)
Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural
Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets
Conclusions : the Internet goes shopping.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
Contributor:
Lippincott Library Book Endowment Fund.
ISBN:
0137126859
Publisher no.:
99948771671
Web link:
The Lippincott Library Book Endowment Fund Home Page
The Lippincott Library Book Endowment Fund Home Page  Bookplate