Franklin: Record - Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Franklin: Penn Libraries Catalog

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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Author/Creator:
Osterwalder, Alexander.
Publication:
Hoboken, NJ : Wiley, c2010.
Format/Description:
Book
278 p. : ill. (some col.) ; 19 x 25 cm.
Subjects:
Business planning.
New business enterprises.
Strategic planning.
Summary:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Contents:
1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.
Notes:
Includes bibliographical references (p. 276).
Local notes:
Acquired for the Penn Libraries with assistance from the Class of 1939 Fund.
Contributor:
Pigneur, Yves.
Clark, Tim, 1956-
Class of 1939 Fund.
ISBN:
9780470876411 (pbk. : alk. paper)
0470876417
Web link:
The Class of 1939 Fund Home Page
The Class of 1939 Fund Home Page  Bookplate