Franklin: Record - Contagious : why things catch on / Jonah Berger.

Franklin: Penn Libraries Catalog

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Contagious : why things catch on / Jonah Berger.

Author/Creator:
Berger, Jonah.
Edition:
1st Simon & Schuster hardcover ed.
Publication:
New York : Simon & Schuster, c2013.
Format/Description:
Book
viii, 244 p. : ill. ; 22 cm.
Subjects:
New products.
Consumer behavior.
Popularity -- Economic aspects.
Summary:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Contents:
Social currency
Triggers
Emotion
Public
Practical value
Stories.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
Contributor:
Simon Nelson Patten Fund.
ISBN:
1451686579
Publisher no.:
99952777460
Web link:
The Simon Nelson Patten Fund Home Page
The Simon Nelson Patten Fund Home Page  Bookplate